Roles
Booth Layout, Environmental Graphic Design, Video Editing, Interactive Development
Location
To maximize conversation time with sales people, the location was chosen to increase attendee self-selection. Traffic flow is highest along the main aisle from the right (in the direction of the main registration and bus dropoff)
Layout
The booth layout was designed based on traffic flow patterns, with heavier traffic expected from the left but still significant flow from the right. As an island booth, there was the possibility of traffic from behind as well.
Visibility
Visibility is key on a crowded trade show floor. Placing banners and video walls to take advantage of the key aisles was key to enhancing this booth’s visibility. Videos were also edited to grab attention, match the brand, and maximize exposure to all product lines.
Graphics
Silocone-Edged Graphics were used for the conference room along with existing vinyl graphics on other structures. Sketches were done on paper and directly onto 3D models before being transferred to final
Interactive
Industrial equipment is expensive and difficult to ship for demonstrations, so I simplified engineering models of equipment and used Unreal Engine to create an interactive, virtual version of an installation. This included animated arrows to show how different materials move through the system, shown here on the right side of the image.
