Roles
Booth Layout, Environmental Graphic Design, Video Editing, Interactive Development
Layout
This booth was designed to maximize visibility along aisles in all directions, so the main structure was placed at an angle, as the central island booth location did not drive traffic from a specific location.
Visibility
Video walls were located on the structure to allow visibility from all directions.
Interaction
Smaller screens were equipped with input switching to allow sales people to switch from a video loop to a presentation for more detailed product discussion when needed.
